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2023’s Color of the Year and What it Means For You ~ by Kate Platt

It’s the beginning of a new year, and many of us feel refreshed. We’ve moved past COVID-19 to rebuild relationships and start anew. Many of us are also settling into ourselves, discovering who we are and what we want out of this life. This year truly holds a lot of promise for us all.

And so, a new color has been announced to highlight this new year. Pantone’s color of the year for 2023, Viva Magenta 18-1750, celebrates courage and trailblazing. Executive Director Leatrice Eiseman says this color was selected because it, “Reconnects us to original matter… helping us to build our inner strength.”

The official announcement calls our attention to the color’s origins: “It is a shade rooted in nature descending from the red family,” and “It revels in pure joy, encouraging experimentation and self-expression without restraint.” It’s not a manufactured color. It’s a color derived from nature; from the hues that enclose tropical flowers to the ever-changing colors of leaves amidst the autumn season, on to the endearing sunsets that peer through the mountain's summits. The choice for this passionate, ravishing color surely draws our attention to sustainability and caring for ourselves and this dear Earth.

It isn’t a coincidence that Viva Magenta is also a deeply romantic color, which signals potential new love during 2023. Don’t be afraid to embrace a new depth of sentiment with a partner this year or explore new options with joy.

Viva Magenta also sets the tone for fashion. Since we’re celebrating nature this year, don’t forget to shop sustainably or secondhand if you can. This year, look for magenta pieces to accentuate your inner strength and desire to try new fashion styles.

Make sure to follow Fashion Forecast for the best ways to style in 2023!

Kate Platt is a freelance writer and self-proclaimed geek from El Paso, Texas. Whether it's writing feature articles or creating web content for brands, she loves to dig into new topics and engage with an audience. For more inquiries or other writing opportunities, find her at or her Instagram @plattlit.

Photo Cover Credit: Luiza Danco


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